Resident of What, Now?

Does anyone else have trouble answering this? I see it on nearly every Zogby Interactive poll I get, and I never know what to do with it:

zogby citizen

I just don’t get it.

Maybe I’m overthinking it — it happens — but I can’t figure out exactly what the underlying idea of the question is. I get why he asks if I have a passport, if I watch NASCAR, and how often I shop at Wal*Mart — it’s his “elites vs. normals” crosstabs, or whatever, and I assume this is supposed to be the same sort of thing, but I can’t figure it out.

Worse, I think the one choice I WOULD pick — that I think of myself as a resident of a particular region of the United States — isn’t listed.

Anyway, just wondering if anyone else is over-thinking this one and has trouble answering it as well.

2 Comments

Filed under answer choices, Market Research, web research, Zogby

2 responses to “Resident of What, Now?

  1. ubu.roi

    It’s a trick question. While you sit there staring at the screen and pondering why there aren’t more refined choices, they quickly flash a series of subliminal messages to the likes of:

    “ANSWER MORE SURVEYS!!!”

    “YOU DON’T NEED INCENTIVES!!!”

    “BE ENGAGED AND GENUINLEY INTERESTED IN PROVIDING HONEST OPINIONS!!!”

  2. The only thing I can currently think of is that this will pop up, in a year or so, in a news article about one thing or the other. Sounds really like their running a long time study on a weird thing that they want to write an article about.

Leave a comment