Blank = Zero

Can we please just all agree that blank = zero?

Greenfield, unsurprisingly:


Come on, guys. Stop making things hard for respondents. It’s not like you have enough of them to begin with.



Filed under answer choices, bad user experiences, Market Research, the web is a visual medium, web research

3 responses to “Blank = Zero

  1. From a programming point of view, leaving things blank can be problematic. It’s easier to validate if the respondent has to give an answer in each box. I agree though that this question could be better designed. If the number of children in each age band is important, I would have gone with a drop-down box defaulting to zero going up to 10, along with an option for ‘I have no boys / girls’. If it’s not, a tick box for each age / gender to say ‘yes, I have at least one child in this category’ would suffice.

  2. ubu.roi

    This is just lazy/rushed scriptwriting. Yes it’s easier this way but they should have just gone the length of auto-recoding 0 in all fields left blank by the respondent.

  3. Yea “Mark it zero!” automatically, like says. 😉

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