Category Archives: social media

When Bad Research and Social Media Intersect

Here I am minding my own business, scrolling through my Facebook news feed on a Saturday morning, and suddenly I see this:


That’s a hell of a complicated question to fling up there in-between “so-and-so added new photos” and “so-and-so is wondering if my dog’s tail wags left to right or right to left??”

I don’t think there’s an inherent problem with asking a one-off question this way, but I do think there’s a problem asking about a topic as complex as protectionism in a single question, with no build-up or explanation.

(And that’s ignoring the incredibly loaded “at this time of crisis,” which surely doesn’t belong there.)

Hmpf. This article talks a little about it and says it’s Facebook doing it, but no mention of who’s actually sponsoring it — note it says “Sponsored poll” on it, implying there’s someone somewhere who’s paying for this data. Wonder if they’ll think they got what they paid for?



Filed under Market Research, quality of responses, social media, web research