Category Archives: jargon

(Nit)Picking on Harris

So, I dipped by toe back in to web research this morning. Since I generally have decent experiences with Harris polls, I decided to give them a shot. As usual with them, it was a fairly painless experience; nothing really glaringly wrong or obnoxious — so let’s not dwell too much on either of these things.

First, from a pure design standpoint, I don’t understand the point of these massively over-wide columns. If you’re going to answer true for some and false for some, it’s really a lot of left-right mouse or trackpad motion — enough that it created a minor annoyance for me. In a 3-question true/false setup like this, it’s really not terrible — but in a longer series of questions, it might drive me to drink:

Wouldn’t this shopped version be easier to use?

Like I said, pretty minor. Which brings us to my second and final observation on this poll:

Who the heck are the numbers for?

So, yes: all pretty minor.

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Filed under Harris, jargon, Market Research, silly nitpicking, web research

PROTIP: If I Have to Google to Understand Your Question, It’s a Bad Question

Ignoring completely (well, almost completely) the very strange Yes/No selection mechanism on this question, let’s focus on the gibberish instead:

virtualization

Seriously. I may have, at some distant point in the past, told this particular research outfit that my company uses computers, but I don’t remember being more specific. No idea whatsoever why someone thought defining this term (or, better, avoiding using it at all and actually saying what they meant) was a good idea. Is it the old “if you don’t know what it means, you don’t matter” standpoint? Because while I may not matter for this particular project, presumably I do matter in general because they keep emailing me links to their research projects…

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Filed under bad user experiences, jargon, Market Research, The cancer that is killing market research, web research