15-20 minutes? Even I probably won’t click to take this one.
Oh, all right, I did. Got about three minutes in (it’s about reward programs), hit my first matrix, and decided I wasn’t going any further:
Sorry, CNET, I’m out. Not only does this show every sign of making me miserable, it also doesn’t appear to have anything to do with your business, since I can’t imagine a product review site launching its own rewards program. If the research looked like it was directly connected to improving the site I actually was interested in viewing when I went to cnet.com this morning, I might have been willing to go further with this, but not for this.