OK, this is something I hadn’t thought of before.
They’re equal. There’s no difference between Visa and MasterCard in my mind. Discover and American Express, those are different, both from one another and from these two brands, but Visa and MasterCard might as well just merge, as far as I’m concerned. Of course, there’s no way to provide that answer in the framework provided here, so I decided to simply give each company a score of “5” for each item. That seemed to get the message across, as far as I was concerned. Of course, as soon as I clicked the button, I got booted, with the same generic non-qualified message you get when you tell them you don’t have kids or haven’t seen a movie in the past two months or whatever it is. We all know the truth: they booted me for straightlining.
Which I wasn’t.
At the very least, wouldn’t it be smarter to keep me in and see what the rest of my answers looked like? With the amount of amply-documented badly designed questionnaires out there, shouldn’t we maybe consider that a respondent will occasionally need to do something to get around a poorly framed question, or an item that simply doesn’t apply to them?
Simply ending the survey as soon as someone gives all items on a page the same value seems both too simplistic and too drastic a solution to me.