Is it just me, or do orange juice brand managers seem more likely than just about anyone else to think their brands have the ability to come to life with distinct human personality traits and characteristics? Is it just one crazy person who keeps using Greenfield for this? Is it the whole industry? Someone help me understand this.
This is at least the third time I’ve seen one of these:
(Also, “warm?” You really want me to think about whether or not any of these refrigerated products could best be described as being “warm?” Because, ew.)
OH, COME ON. This is just ridiculous. I’m almost too fatigued looking at this to copy and paste it here, let alone fill it out. In fact, I think the only reason I’m continuing at all is so I can see what fresh horror awaits. How do they expect real people to answer things like this? Oh, right — because they promise us a sweepstakes entry in exchange for 35 minutes of our time. (No, really, they do:)
Anyway, here’s what I’m yelling about now: