Crap, I know I’ve been busy, but this is ridiculous.
Still fighting the good fight, but haven’t had time to write about (or even look at) much research lately. I did catch this grid a couple days ago, and I think it’s worth throwing up and looking at, not because it’s a particularly terrible example (it’s sadly just typical), but because I can imagine so many better ways to measure this:
Can’t you picture something with different carmaker logos (or, maybe even better, images of their most popular models) that you can drag up and down or left and right to indicate exactly how likely you would be to consider each of them? And that’s just my very first thought on this one.
Flash makes pretty much anything possible, but we’re still using virtual #2 pencils to fill in virtual scantron bubbles, aren’t we? What do you think?