Wow. Just wow.

You’ll have to excuse the low quality of the image here; I snagged it off a WebEx meeting where the presenter flashed it by as part of a PowerPoint he was sharing. I don’t know the source, I don’t know the rationale, I just know it’s probably going to be the worst matrix you ever see:

holy-god-bad-matrix

Click to see it full size. You might want to print it out and tape it up to remind you to never do this, though I suspect you wouldn’t be reading this if you would.

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1 Comment

Filed under bad user experiences, Market Research, matrixes make me cry, quality of responses, The cancer that is killing market research, what

One response to “Wow. Just wow.

  1. InsightsGal

    Wow, that’s just painful to look at. Yep, worst one I’ve ever seen that was actually used in research.

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