That bad Facebook research was displayed onscreen in Davos

You can see it in this clip, which is ridiculously long, but the results are displayed right at the start:

You can’t really see the results very clearly, but they’re there. More here.

There are probably a couple of good things in here (including further evidence of the long-deserved decline of MySpace), but I don’t think I have a handle on what they are just now.

Advertisements

2 Comments

Filed under Market Research, social media, web research

2 responses to “That bad Facebook research was displayed onscreen in Davos

  1. i find it a little worrying that facebooks move into market research could open the gates to more bad polling….especially when the results are being used in such a public forum

  2. Absolutely. For me, it’s not so much that people will come to believe that they can conduct meaningful research via Facebook — it’s the continued subconscious reinforcement that modern technology makes research so easy to field that anyone can do it, without the help of professionals.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s