Greenfield Solves the Wrong Problem

So, I see Greenfield Online has gone and added a “security” question to their matrices to weed out people who pay no attention whatsoever. This, of course, is a predictable response to the somewhat misplaced industry obsession with the quality of online survey responses.

Oddly, though, they’ve gone and inserted this into a survey where I’m personally finding the questions — even in this matrix format — to be pretty interesting. For once, I’m not feeling like this is a tedious waste of my time:



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Filed under Greenfield, Market Research, matrixes make me cry, quality of responses

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