Eats, Shoots & Writes Online Polls for Greenfield


Three things I was going to do, but didn’t:

1) Leave out the Greenfield logo. I’m acutely aware that I pick on them quite a bit, so I wasn’t going to say who was behind this one. Then I realized it was probably obvious.

2) Write an entire rant about the complete lack of proofreading, quality assurance, and consideration for user experience that has to exist in a corporate culture for something like this to ever be exposed to the general public. Consider the previous sentence to be the rant; I don’t think I need to expand upon that.

3) Fired off an email to Greenfield offering to solve these constantly recurring problems for them for a very affordable ongoing consulting fee. I might still do that, come to think.

Enjoy the rest of your Sunday, folks.


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Filed under bad user experiences, Greenfield, Market Research, The cancer that is killing market research, web research

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