A Quick Thought: Where Are We Headed?

Just a quick thought:

Where is the industry headed, not ten or even five years down the road, but three years down the road?

When we start taking serious, state-level polls on the 2012 presidential election, will we be doing it mostly still on the telephone? Will political research have moved to the web? Will market research move even more to the web than it already has?

I have a lot of thoughts on this, which I’ll post in due course; I’m curious as to whether anyone else would like to weigh in before I do.

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Filed under election polling, IVR, Market Research, open questions, Public Opinion Polling, web research

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