Please Stop Doing This.

I really should have called this thing “matrixes are evil,” instead of “researchcrants.”

Oh well.

STOP IT WITH THIS:

too-much

If the question make me groan, screengrab it, and blog about it, you can guarantee it’s making some percentage of your respondents close the tab and get on with their lives.

You are the cancer that is killing market research Questions like these are directly responsible for the decreasing quality of market research.

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1 Comment

Filed under bad user experiences, Market Research, matrixes make me cry, The cancer that is killing market research

One response to “Please Stop Doing This.

  1. Matt

    Agreed 100%. Complex surveys like that make me want to go David Banner on research companies.

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