Uh, OK.


This happens to be Greenfield’s work, but I’m fairly sure Harris does it as well.

How, exactly, (and why) would you attempt to enter a range of zip codes in answer to this question? Especially considering the field is constrained to 5 characters in size.  Was there a time during which respondents were insisting on claiming their zip code was “00001-99999” or something?


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Filed under Greenfield, Market Research, silly nitpicking, what

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