I was feeling a little badly about how much I’ve been beating up on Greenfield. Knowing that looking at additional pieces of Greenfield research would just lead to more rage (I’ve got about 20 screengrabs sitting open in Photoshop still from just about an hour’s worth of Greenfield user torture the other day), I decided to dust off my NPD password.
It’s been a while since I took one of their surveys, so they asked me for some profile updates, and they managed to pretty quickly in the process ask me to fill out one of those grids that I hate so much, asking mushy questions about feelings and such.
Except, this time, I think it kind of works. They’re not asking me to imagine an orange juice brand coming to life; they’re asking me about me, and that’s something I think I can handle. Take a look: