How Many Yards Do You Commute To Work, And Other Badly-Measured Intervals.

I’m really sorry I’ve been so dormant lately.  I don’t really have an excuse, other than that I’ve been busy enough with other things that I haven’t been taking many online surveys, and as a result, I haven’t had anything to post.
Today, though, that changes. Hopefully for good? We’ll see.
So I watched an episode of [...]

Is the panel research business model creating a gold farming problem?

Greenfield must be having trouble getting panelists to complete research these days. Maybe it’s the summer blahs, with respondents too hot, too sweaty, or just too on vacation to be bothered.
Then again, maybe it’s something to do with people just getting sick of trying to imagine their orange juice has come to life and is [...]

Wow. Just wow.

You’ll have to excuse the low quality of the image here; I snagged it off a WebEx meeting where the presenter flashed it by as part of a PowerPoint he was sharing. I don’t know the source, I don’t know the rationale, I just know it’s probably going to be the worst matrix you ever [...]

When Bad Research and Social Media Intersect

Here I am minding my own business, scrolling through my Facebook news feed on a Saturday morning, and suddenly I see this:

That’s a hell of a complicated question to fling up there in-between “so-and-so added new photos” and “so-and-so is wondering if my dog’s tail wags left to right or right to left??”
I don’t think [...]

Stop screwing up the conversation.

You’ve probably given a lot of thought to the scales you use in your research. You’re undoubtedly aware of the advantages and disadvantages of 5-point Likert vs. 4-point Likert scales, and you’ve probably even spent time arguing with colleagues or clients over whether a 7-point or 5-point scale would produce better learning in a given [...]

Greenfield Solves the Wrong Problem

So, I see Greenfield Online has gone and added a “security” question to their matrices to weed out people who pay no attention whatsoever. This, of course, is a predictable response to the somewhat misplaced industry obsession with the quality of online survey responses.
Oddly, though, they’ve gone and inserted this into a survey where I’m [...]