Excuse me while I vomit.

Protip: just because you’ve somehow managed to combine some letters to form some words and you’ve placed radio buttons alongside them doesn’t mean you’ve created a poll.
Bonus protip: you can see research that’s just as bad (but generally a lot less offensive) on the home pages of most every local TV station, newspaper, and radio [...]

A Quick Thought: Where Are We Headed?

Just a quick thought:
Where is the industry headed, not ten or even five years down the road, but three years down the road?
When we start taking serious, state-level polls on the 2012 presidential election, will we be doing it mostly still on the telephone? Will political research have moved to the web? Will market research [...]

Why We Fight

I think I need the occasional reminder that the point of this isn’t so much to point and laugh at Greenfield and other worthy targets, but instead that bad research needs to be eliminated, because it actually hurts us all.
What’s the long-term effect of Greenfield getting respondents to take survey after survey, in a never-ending [...]

What the Hell is This About?

I can’t figure out why Zogby is asking this; I’m not aware of either candidate having anything specific to say about either steroids or tort reform, and I’m really pretty sure that if they had spoken about steroids, they’ve have been on the same side of the issue, no?

Weird.

Been Busy…

Pretty sure I mentioned this before:
There is no such thing as a Bradley Effect. There certainly isn’t one now, and there wasn’t one in the Bradley race, either, though there MAY have been one in the Wilder race for governor in VA.
Thank you, Barack Obama, for proving it.