Pssssst: It’s Still a Matrix

Even though I can make cool patterns with it, it’s still a matrix, and in the end, it’s still a bit boring.

I still think this is an innovative approach, and one with promise — but I think it would be much stronger with logos or product images in place of the text. Take advantage of [...]

How Do You Tell if Your Survey Design Has Problems?

Wouldn’t it be better to extensively test our research before it goes into the field?

Why We Fight

I think I need the occasional reminder that the point of this isn’t so much to point and laugh at Greenfield and other worthy targets, but instead that bad research needs to be eliminated, because it actually hurts us all.
What’s the long-term effect of Greenfield getting respondents to take survey after survey, in a never-ending [...]

Don’t Fear “Not Sure.”

I think Polling Point does some interesting work; they’ve got the thing where they show about 16 buttons, each labeled with the name of a company, and ask you to click to select the ones you like, which turn green as you do; then they put up the same list and ask you to click [...]