How Do You Tell if Your Survey Design Has Problems?

Wouldn’t it be better to extensively test our research before it goes into the field?

Huh, I Wonder Why So Many People Dropped Off At Q30.

This actually isn’t particularly bad; they’re not asking me what type of personality the restaurant in question would have if it came to life, or anything typical like that, but it’s just really daunting to me, when already a bit tired from having told you, on about five screens per person, exactly what each member [...]

An Answerable Matrix

I was feeling a little badly about how much I’ve been beating up on Greenfield. Knowing that looking at additional pieces of Greenfield research would just lead to more rage (I’ve got about 20 screengrabs sitting open in Photoshop still from just about an hour’s worth of Greenfield user torture the other day), I decided [...]