Is the panel research business model creating a gold farming problem?

Greenfield must be having trouble getting panelists to complete research these days. Maybe it’s the summer blahs, with respondents too hot, too sweaty, or just too on vacation to be bothered.
Then again, maybe it’s something to do with people just getting sick of trying to imagine their orange juice has come to life and is [...]

Health Survey!

You know what works better than an incentive? For me, anyway?

Exclamation points! The enthusiasm is contagious! I can’t wait to click the link and take the survey.
Of course, I’ll bet the staid researchers who programmed the survey itself aren’t so excited about it, though.

Oh my gosh! They totally are! This is going to be the [...]

Is it me?

You really want me to think about whether or not any of these refrigerated products could best be described as being “warm?” Because, ew.)

Lolcentives

When you can’t get the incentive you were promised without jumping through seventeen hoops, how likely are you to believe the next researcher who claims you’ll be compensated for your time?

R-E-S-P-E-C-T.

I feel like Seth Godin here, talking about permission-based marketing. (Which is worth learning about, if you’re unfamiliar.)
Everything we do, as researchers, is dependent on the goodwill granted us by our respondents. If we abuse that goodwill — if we contact them too often, if we keep them on the phone/online too long, if we [...]

Rethinking Incentives

Here’s something to think about:
How much of an impact does this…

…have on which button I click here:

If I really want that $5, I’m not going to take the chance and click either of those endpoint answer choices — I’m going to play it safe and put myself right in the middle of the range.
I wonder [...]