Since I didn’t have an “other” response on this, I (stupidly) clicked the radio button in the “No” column, figuring that if I didn’t click “No,” I’d get yelled at for not answering a question.
Instead, clicking in the “No” column made me obligated to put something in the text field.
This happens to be Greenfield’s work, but I’m fairly sure Harris does it as well.
How, exactly, (and why) would you attempt to enter a range of zip codes in answer to this question? Especially considering the field is constrained to 5 characters in size. Was there a time during which respondents were insisting on claiming their zip code was “00001-99999″ or something?
Thanks for the tip. I was going to attempt to select three or four different states, but since you’ve helpfully told me to only select one, I’ll see what I can do.
I don’t think I’m likely to continue past this question.
If I do, I can guarantee you my answers aren’t going to be helpful to anyone, because they’re going to be practically selected at random. I don’t feel badly about this, because I feel like the questions were selected at random. It’s never a good thing when I’m asked to imagine various brands coming to life as people with distinct personality traits, but it’s especially bad when the products are three nearly-identical varieties of orange juice, an item that I (and I assume everyone else on earth) buys simply based on which brand is on sale that week. I’m supposed to seriously tell you which one is a “free spirit?” Yeah, Minute Maid, she’s just like Jenna Elfman in Dharma and Greg.
Good luck with this one, Greenfield.
Sorry, been a bit busy of late, but I had some time today to finally respond to a Greenfield email, and god, I think I have about a month’s worth of content now.
I know I pick on them a lot, but they’re just so very bad.
We’ll start with this, a not uncommon Greenfield user experience. You click to connect to their partner’s site…
…and you get sent to a page that contains this, and nothing else:
How is it not a basic requirement that the partners provide a way to get back to where you were? Why is a dead end ever acceptable?