Category Archives: Greenfield

If I Have to Type “NONE YOU IDIOT” Into a Box, You May Need to Revise Your QA Procedures.

Since I didn’t have an “other” response on this, I (stupidly) clicked the radio button in the “No” column, figuring that if I didn’t click “No,” I’d get yelled at for not answering a question.

greenfield_other

Instead, clicking in the “No” column made me obligated to put something in the text field.

Awesome.

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Filed under answer choices, bad user experiences, Greenfield, Market Research

Uh, OK.

no_range

This happens to be Greenfield’s work, but I’m fairly sure Harris does it as well.

How, exactly, (and why) would you attempt to enter a range of zip codes in answer to this question? Especially considering the field is constrained to 5 characters in size.  Was there a time during which respondents were insisting on claiming their zip code was “00001-99999″ or something?

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Filed under Greenfield, Market Research, silly nitpicking, what

Select One Answer

select_one

Thanks for the tip. I was going to attempt to select three or four different states, but since you’ve helpfully told me to only select one, I’ll see what I can do.

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Filed under answer choices, Greenfield, Market Research, silly nitpicking

Greenfield Invents Strange New Language

wat

Wow.

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Filed under bad user experiences, Greenfield, Market Research, what

Jesus, Yell at Me a Little Louder, Why Don’t You?

Assholes.

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Filed under bad user experiences, Greenfield

Stupid Questions

I don’t think I’m likely to continue past this question.

If I do, I can guarantee you my answers aren’t going to be helpful to anyone, because they’re going to be practically selected at random. I don’t feel badly about this, because I feel like the questions were selected at random. It’s never a good thing when I’m asked to imagine various brands coming to life as people with distinct personality traits, but it’s especially bad when the products are three nearly-identical varieties of orange juice, an item that I (and I assume everyone else on earth) buys simply based on which brand is on sale that week. I’m supposed to seriously tell you which one is a “free spirit?” Yeah, Minute Maid, she’s just like Jenna Elfman in Dharma and Greg.

Good luck with this one, Greenfield.

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Filed under answer choices, bad user experiences, Greenfield, matrixes make me cry

And We’re Back

Sorry, been a bit busy of late, but I had some time today to finally respond to a Greenfield email, and god, I think I have about a month’s worth of content now.

I know I pick on them a lot, but they’re just so very bad.

We’ll start with this, a not uncommon Greenfield user experience. You click to connect to their partner’s site…

…and you get sent to a page that contains this, and nothing else:

How is it not a basic requirement that the partners provide a way to get back to where you were? Why is a dead end ever acceptable?

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Filed under bad user experiences, Greenfield