Why is everyone still doing this?
Yes, when you report research results to your client, you’re going to want to group the responses into age groupings. Makes sense.
Why, though, are you asking your respondents to enter their answer using those same groupings? Three real issues I have with this approach:
1) When I see groups, I immediately [...]
Zebra Bites- Seeing the bigger picture November 21, 2009What has Botticelli’s The Birth of Venus got to do with market research? Well, note the crop. But as nice as it is, it’s only the bigger picture that tells us the actual story. This is at the heart of the next issue for discussion; the ‘new’ (?!) practice of listening online. Of course ‘listening’ itself, as [...]
- Seeing the bigger picture November 21, 2009
- Market Research Deathwatch
- Lockerz.com is about to kick your @$$, one question at a time. November 17, 2009This ain't your grandma's social network. And guess what? It's a market research site.In their own wordz:Lockerz is the place to go to buy the coolest stuff at the lowest prices, watch exclusive video, discover new music, play the hottest games, hang out with your friends - and get rewarded for just about EVERYTHING you do on the site.Our miss […]
- Lockerz.com is about to kick your @$$, one question at a time. November 17, 2009
- Voice of Vovici
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