Databases Are Your Friend!

I’ve ranted about this so many times that it’s a true pleasure to see it being done the right way by YouGov/Polling Point here:

(obviously, I blanked out the zip code.)

Compare and contrast with other folks’ ongoing aggravation of asking me to pick which country I live in (from a list of about a billion, though the US at least is at the top), then pick my state, and then entering my zip code. Harris does this pretty frequently, though I just saw an example the other day where they instead asked if I still lived in the United States, and then (without asking for state or zip) asked me to type the name of the city where I live, which I found somewhat unusual.

Anyway, nice to see this happening. We’re already on the panel, so you already know all this background info!

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1 Comment

Filed under databases are your friend, Doing it right, Market Research, web research, YouGov

One response to “Databases Are Your Friend!

  1. United States Department of Treasury Regulation Circular 230 requires that we notify you that, with respect to any statements regarding tax matters made herein, including any attachments, (1) nothing herein was intended or written to be used, and cannot be used by you, to avoid tax penalties; and (2) nothing contained herein was intended or written to be used, and cannot be used, or referred to in any marketing or promotional materials. Further, to the extent any tax statement or tax advice is made herein, BMO Harris Bank N.A. does not and will not impose any limitation on disclosure of the tax treatment or tax structure of any transactions to which such tax statement or tax advice relates. BMO Harris Bank N.A. does not provide legal advice to clients. You should review your particular circumstances with your independent legal and tax advisors.

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