First, look at this full-size. See how there are 14 brands of cat food going across the top? I already told it I’d never heard of five of them, and yet here they all are again. It’s one thing to ask me if I’ve ever heard of a brand and to then, even if I haven’t, show me an ad for the brand and ask if I’ve seen that ad — I very well could have forgotten about it, or misremembered what brand it was for.
This is just stupid…
Worse, though, it’s endless. Here’s a reduced-size capture so you can see how long it is:
This is what I’m referring to in the comments on Gary Langer’ post here — what the hell sort of non-representative person is going to sit through this? This kind of garbage really is the cancer that is killing market research. Stop pulling this crap, and then go and worry some more about probability samples.
1 Comment
September 23, 2009 at 8:34 am
So true. Even if online panels were truly random, even if every person would stand an equal chance of being in a panel, and most of them would actually compelte surveys online…who would read this kind of crap and ponder each and every line of each and every grid in order to give ita proper and well thought answer?
To paraphrase Groucho Marx: I wouldn’t as respondents the kind of people who would actually answer my survey